Beautiful name, beautiful logo and beautiful potential all rolled into one. Beauty is not everything but it helps. It helps in marketing and promotion, it helps in advertising and most importantly it helps in branding. A name like Auroria is much easier to sell to the public than some dog of a name, it's true, and the offices of Madison Avenue thrive on building brands on names like this, we see it all the time. Make no mistake, this is a gem of a dot com and one that will be seen worldwide if in the hands of a company with a vision. It could be you.